CLIENT
- Board of Director & CFO
- Finance & Accounting
ROLE
- Brand Identity
- Logo Design
- Video Production
- Website Design
TOOLS
- Adobe Illustrator
- Adobe Photoshop
- Adobe Premiere
- WordPress
Overview
Leading Risk Management and Corporate Insurance Broker, M.E. Wilson, sought to modernize their website user experience, update their digital brand appeal and increase customer touch points and traffic to the site using social media, like LinkedIn. media-ecology provided the branding expertise, professional website design and content development services for the redesign needed to take them into the future and tell their story – refreshing the digital brand identity of this well-respected, century-old risk management and corporate insurance brokerage.
Objective
Appeal to new prospects and new hires while increasing engagement with customers and carriers.
Client
- M.E. Wilson
ROLE
- Branding
- Design
- Strategy
- Development
- Video Production
TOOLS
- WordPress
- Adobe Photoshop, Premiere, After Effects
A New Aesthetic
We introduced a new aesthetic to appeal to today’s audiences and respect the nearly century-old brand legacy. We paired an updated, vibrant color palette with fresh, attention-getting copy.
Elegant, Responsive Website Design
Goodbye, static website. Hello, full-screen video footage with elegant call to action overlays, buttons and dynamic, lightweight motion, engaging visitors longer.
Content Marketing
Sharable success stories woven through the site highlight the company’s relationship-focused approach to business and their positive impact on their customer’s bottom line.
Results
Fully responsive and retina-ready, this rebooted high touch, high tech website features: Video Interviews, Industry Pages, Executive Bios, a Legacy Section, Call-to-Action and Social Share Buttons, FAQs, an Events Calendar and Search.
