Challenge
How do you communicate your company’s values and culture in a way that propels business development and recruitment? How do you communicate what you do and how you work?
Objectives
- Attract and engage prospects and clients
- Communicate the value the company brings to its customers
- Leverage LinkedIn, increase brand impressions, engagement, connections, shares and likes
- Reach influencers
Client
- M.E. Wilson
- Insurance, Risk Management, Employee Benefits
ROLE
- Branding
- Content Marketing
- Video Production
- Motion Graphics / Animation
- Social Media Content
TOOLS
- HD Field Kit
- Adobe Premiere, After Effects
- Vimeo
Solution: M.E. Wilson Customer Testimonials Video Series
Customer-Oriented Content
Thirty-second sharable video testimonials told from the customer’s point of view, featuring hard-hitting, bottom line results. Customers explain what the M.E. Wilson does, how they work and the money and headaches they’ve saved in working with them. Each story focuses on a different industry and business line, showcasing the company’s value across a wide array of their insurance, risk management and employee benefits solutions. Beautiful motion graphics, a logo indent, and logo sting make these shareable, shorts memorable. Longer versions (approximately two-minutes) are featured on the company homepage and in “Impact” articles also on the website.
Features
Video interviews with branded visual motion graphic effects
Logo sting
Logo indent