Overview
Webinar series developer, international NGO
July 2020 to November 2020, Footage Foundation
WebinHERS was a series of six interactive webinars that were held across the U.S. and Russia, prioritizing the voices, experiences, and lives of those young women who are most vulnerable to gender-based violence. WebinHERS featured an eclectic and authentic mix of media, with micro-docs, participant monologues and simultaneous translation in English and Russian.
Objective
Appeal to new prospects and new hires while increasing engagement with customers and carriers.
A New Aesthetic
We introduced a new aesthetic to appeal to today’s audiences and respect the nearly century-old brand legacy. We paired an updated, vibrant color palette with fresh, attention-getting copy.
Elegant, Responsive Website Design
Goodbye, static website. Hello, full-screen video footage with elegant call to action overlays, buttons and dynamic, lightweight motion, engaging visitors longer.
Content Marketing
Sharable success stories woven through the site highlight the company’s relationship-focused approach to business and their positive impact on their customer’s bottom line.
Results
Fully responsive and retina-ready, this rebooted high touch, high tech website features: Video Interviews, Industry Pages, Executive Bios, a Legacy Section, Call-to-Action and Social Share Buttons, FAQs, an Events Calendar and Search.
Webinar series developer, international NGO
July 2020 to November 2020, Footage Foundation
WebinHERS is a series of six interactive webinars that were held across the U.S. and Russia, prioritizing the voices, experiences, and lives of those young women who are most vulnerable to gender-based violence. WebinHERS featured an eclectic and authentic mix of media, with microdocs, participant monologues and simultaneous translation in English and Russian.
https://medium.com/@Footageproject
https://www.instagram.com/footageproject/?hl=en
Article
Press release