Portfolio Marketing

Bridget Donovan, Event Videography

Event videography

Videography for important moments in your brand’s story

Event videography

M.E. Wilson Celebrates 100 Years

M.E. Wilson marks 100 years of service with event at Ulele in Tampa, FL, 2020

Media-Ecology captured client testimonials and event coverage in beautiful sunset to sundown footage with a whimsical feel by using the BlackMagic 4K Cinema camera and Panasonic Lumina Lens. Our two-person crew (Pictured: Melissa Trinidad (left) and Bridget Donovan (right) gathered material at the event. Media-Ecology then post-produced this 100th anniversary video featuring event footage and client testimonials for national insurance broker’s 100th anniversary. See the video and watch client testimonials of M.E. Wilson clients sharing their views and experiences in working with M.E. Wilson. Videos were shared via social media and the web.

(2020) 100 Years of Doing the Right Thing (1 min 51 sec), M.E. Wilson, Tampa, Florida.

CLIENT

M.E. Wilson

media-ecology logo
ROLE
  • Brand storytelling
  • Event videography
  • Video post-production
TOOLS
  • BlackMagic 4K Cinema camera
  • Panasonic Lumina Lens
  • Zoom HD Recorder, Rode Mic
  • Adobe Premiere, Photoshop, After Effects

Pictured: [Left: M.E. Wilson President, Guy King III], [Right: M.E. Wilson CEO & Partner, Doug King with Media-Ecology’s Bridget Donovan (left) and Melissa Trinidad (right)

100 Years of Doing the Right Thing
100 Years of Doing the Right Thing
Auto-Owners Insurance Group
Auto-Owners Insurance Group
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95 Years in 95 Seconds Video Opening Frame Select

Brand storytelling

Telling the M.E. Wilson story

95 Years in 95 Seconds

M.E. Wilson, a family legacy, marks 95 years of service with event at Ulele in Tampa, FL, 2015

Captured interviews, speeches, b-roll and artefacts to tell the story of national insurance broker M.E. Wilsons’ 95th anniversary. Produced a set of videos. The content celebrates the company’s accomplishment with client testimonials for marketing and web distribution.

CLIENT

M.E. Wilson

media-ecology logo
ROLE
  • Brand storytelling
  • Event videography
  • Video post-production
TOOLS
  • Canon T4i
  • 18mm lens
  • Adobe Premiere, Photoshop, After Effects
95 Years in 95 Seconds
95 Years in 95 Seconds
DOW Electronics
DOW Electronics
The Bank of Tampa
The Bank of Tampa
The YMCA
The YMCA
Gracepoint Wellness
Gracepoint Wellness
Painters on Demand
Painters on Demand
The Crisis Center
The Crisis Center

(2015) 95 Years in 95 Seconds (1 min 51 sec), M.E. Wilson, Tampa, Florida.

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Brand Identity Package

Branding Services

A brand identity package for a fractional CFO company includes custom logo, web site, promotional video with motion graphics and business cards.

Logo Design

Website Design

Promotional Video

Business Cards
CLIENT
  • Board of Director & CFO
  • Finance & Accounting
media-ecology logo
ROLE
  • Brand Identity
  • Logo Design
  • Video Production
  • Website Design
TOOLS
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere
  • WordPress
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M.E. Wilson website featured on a Macbook screen

Website Reboot

Brand Appeal

Brand Appeal

Overview

Leading Risk Management and Corporate Insurance Broker, M.E. Wilson, sought to modernize their website user experience, update their digital brand appeal and increase customer touch points and traffic to the site using social media, like LinkedIn.  media-ecology provided the branding expertise, professional website design and content development services for the redesign needed to take them into the future and tell their story – refreshing the digital brand identity of this well-respected, century-old risk management and corporate insurance brokerage.

Objective

Appeal to new prospects and new hires while increasing engagement with customers and carriers.

Client

  • M.E. Wilson
media-ecology logo
ROLE
  • Branding
  • Design
  • Strategy
  • Development
  • Video Production
TOOLS
  • WordPress
  • Adobe Photoshop, Premiere, After Effects
Responsive website design shown on laptop, tablet and smartphone

A New Aesthetic

We introduced a new aesthetic to appeal to today’s audiences and respect the nearly century-old brand legacy. We paired an updated, vibrant color palette with fresh, attention-getting copy.

Elegant, Responsive Website Design

Goodbye, static website. Hello, full-screen video footage with elegant call to action overlays, buttons and dynamic, lightweight motion, engaging visitors longer.

Content Marketing

Sharable success stories woven through the site highlight the company’s relationship-focused approach to business and their positive impact on their customer’s bottom line.

Results

Fully responsive and retina-ready, this rebooted high touch, high tech website features: Video Interviews, Industry Pages, Executive Bios, a Legacy Section, Call-to-Action and Social Share Buttons, FAQs, an Events Calendar and Search.

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Floating iPhone featuring Consumer Protection Compliance Course

Global Team Training

Data Privacy

Challenge

When conducting international business from offices in 7 different countries and programs in 25+ languages, how do you protect your company and ensure your global team’s compliance with dynamically changing privacy laws and regional regulations?

Objective

Demonstrate organizational compliance with consumer privacy and data protection laws in diverse business regions around the world.

Client

  • Fast-Growing Global B2B Sales & Marketing Tech Firm
media-ecology logo
ROLE
  • Global Training
  • Instructional Design
  • Business Strategy
  • Online Course Design
  • Responsive eLearning Development
TOOLS
  • Articulate Rise
  • Adobe Photoshop, Illustrator
Hands holding tablet with a responsive elearning course page about the General Data Protection Regulation

Global Team Training

The COO of this results-oriented global sales and marketing firm sought to improve the company’s performance and speed while undergoing rapid expansion. With offices in seven different countries, delivering revenue acceleration programs in 25+ languages, the company needed a solution to train their large, distributed global team of experienced technology and sales experts.

International Business

Global Compliance Training

Privacy Compliance

Consumer Protection Laws, such as GDPR

Data Protection

Data Security and Protection

Solution: Responsive eLearning

Reporting to the COO and Global Training Director, we provided professional instructional design services to overcome hurdles and hit leadership’s operational targets to:

  • Increase accuracy, speed and transparency of financial, project and client reporting
  • Enable employee success in a dynamic, performance-based organization

Telemarketing Consumer Protection Course

Employees learn how diverse and increasingly tough regulations guide the “do’s and don’ts” of communicating with customers and ensuring their data privacy. In collaboration with corporate council, we authored and designed this cloud tech company’s online consumer protection course. A required course for all employees, it covers laws that govern telemarketing practices in the global business regions and countries where the company operates. It shows how compliance is everybody’s business by illustrating the part each team and team member plays in the internal control process.

The course includes: interactive lessons, videos, official policies, job aids, quizzes and (SCORM-enabled) learner tracking and reporting capabilities.
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Content Marketing

Content Marketing

Content Marketing

Challenge

How do you communicate your company’s values and culture in a way that propels business development and recruitment? How do you communicate what you do and how you work?

Objectives

  • Attract and engage prospects and clients
  • Communicate the value the company brings to its customers
  • Leverage LinkedIn, increase brand impressions, engagement, connections, shares and likes
  • Reach influencers

Client

  • M.E. Wilson
  • Insurance, Risk Management, Employee Benefits
media-ecology logo
ROLE
  • Branding
  • Content Marketing
  • Video Production
  • Motion Graphics / Animation
  • Social Media Content
TOOLS
  • HD Field Kit
  • Adobe Premiere, After Effects
  • Vimeo

Solution: M.E. Wilson Customer Testimonials Video Series

Goodwill
Goodwill
DOW Electronics
DOW Electronics
The Bank of Tampa
The Bank of Tampa
The YMCA
The YMCA
Gracepoint Wellness
Gracepoint Wellness
Painters on Demand
Painters on Demand
The Crisis Center
The Crisis Center

Customer-Oriented Content

Thirty-second sharable video testimonials told from the customer’s point of view, featuring hard-hitting, bottom line results. Customers explain what the M.E. Wilson does, how they work and the money and headaches they’ve saved in working with them. Each story focuses on a different industry and business line, showcasing the company’s value across a wide array of their insurance, risk management and employee benefits solutions. Beautiful motion graphics, a logo indent, and logo sting make these shareable, shorts memorable. Longer versions (approximately two-minutes) are featured on the company homepage and in “Impact” articles also on the website.

Features

Video interviews with branded visual motion graphic effects

Logo sting

Logo indent

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Leadership Learning Path ERP Online Course

Enterprise Resource Planning

Enterprise Resource Planning

Leadership Learning Path

In this learning path, leaders master their use of a core tool set at the center of the company’s business operations. Company leaders, directors and managers learn the key functionality that supports successful client engagements, team operations and optimal business performance.

Objective

Increase Directors’ and Managers’ fluency and frequency of use of critical leadership tools.

Solution

This Leadership Learning Path teaches leaders and managers how to initiate campaigns, assemble teams, monitor campaign performance and gain insight using data analytics, tools and reports. The SCORM-enabled course allows tracking and reporting of learner completion and usage of the leadership learning path through the company’s Learning Management System. This course contains micro-surveys, interactive interface tours, how-to modules and hands-on job aids including a coaching matrix.

Client

  • Sales & Marketing Execution Firm
media-ecology logo
ROLE
  • Instructional Design
  • Online Course Design
  • Responsive eLearning
  • Leadership Development
TOOLS
  • Articulate Storyline 360
  • Proprietary ERP System
  • Adobe Photoshop, Illustrator, Premiere
  • Screen Capture

"Talent is not something to be found in the few; it is to be developed in the many."

~ Lorin Anderson, “Benjamin S. Bloom: HIs Life, His Works, and His Legacy”

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