Portfolio Video

95 Years in 95 Seconds Video Opening Frame Select

Brand storytelling

Telling the M.E. Wilson story

95 Years in 95 Seconds

M.E. Wilson, a family legacy, marks 95 years of service with event at Ulele in Tampa, FL, 2015

Captured interviews, speeches, b-roll and artefacts to tell the story of national insurance broker M.E. Wilsons’ 95th anniversary. Produced a set of videos. The content celebrates the company’s accomplishment with client testimonials for marketing and web distribution.

CLIENT

M.E. Wilson

media-ecology logo
ROLE
  • Brand storytelling
  • Event videography
  • Video post-production
TOOLS
  • Canon T4i
  • 18mm lens
  • Adobe Premiere, Photoshop, After Effects
95 Years in 95 Seconds
95 Years in 95 Seconds
DOW Electronics
DOW Electronics
The Bank of Tampa
The Bank of Tampa
The YMCA
The YMCA
Gracepoint Wellness
Gracepoint Wellness
Painters on Demand
Painters on Demand
The Crisis Center
The Crisis Center

(2015) 95 Years in 95 Seconds (1 min 51 sec), M.E. Wilson, Tampa, Florida.

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Content Marketing

Content Marketing

Content Marketing

Challenge

How do you communicate your company’s values and culture in a way that propels business development and recruitment? How do you communicate what you do and how you work?

Objectives

  • Attract and engage prospects and clients
  • Communicate the value the company brings to its customers
  • Leverage LinkedIn, increase brand impressions, engagement, connections, shares and likes
  • Reach influencers

Client

  • M.E. Wilson
  • Insurance, Risk Management, Employee Benefits
media-ecology logo
ROLE
  • Branding
  • Content Marketing
  • Video Production
  • Motion Graphics / Animation
  • Social Media Content
TOOLS
  • HD Field Kit
  • Adobe Premiere, After Effects
  • Vimeo

Solution: M.E. Wilson Customer Testimonials Video Series

Goodwill
Goodwill
DOW Electronics
DOW Electronics
The Bank of Tampa
The Bank of Tampa
The YMCA
The YMCA
Gracepoint Wellness
Gracepoint Wellness
Painters on Demand
Painters on Demand
The Crisis Center
The Crisis Center

Customer-Oriented Content

Thirty-second sharable video testimonials told from the customer’s point of view, featuring hard-hitting, bottom line results. Customers explain what the M.E. Wilson does, how they work and the money and headaches they’ve saved in working with them. Each story focuses on a different industry and business line, showcasing the company’s value across a wide array of their insurance, risk management and employee benefits solutions. Beautiful motion graphics, a logo indent, and logo sting make these shareable, shorts memorable. Longer versions (approximately two-minutes) are featured on the company homepage and in “Impact” articles also on the website.

Features

Video interviews with branded visual motion graphic effects

Logo sting

Logo indent

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Three employees working together at computer.

Time & Expense System Training

Time & Expense

Video Tutorials Improve Employee Adherence, Solve Accounting Challenges

Challenge

Accounting can’t make its deadlines and reports need constant correction because employees aren’t completing their time and expense reports.  The CFO has gone from frustrated to annoyed to angry.  The situation is causing trouble across the organization impacting resource planning to communications to the board.

Objectives

  • Instill essential work habits that support effect functioning of the business
  • Increase employee adherence with company time & expense policies
  • Introduce new travel booking software and policies to reduce costs
  • Engage employees in learning that communicates company culture

Solution

Employees learn how and why to use the time and expense system, from the web or mobile app, via eight scenario-based videos that use a mix of motion graphics and screen capture sequences available in English, Spanish and Portuguese. Employees learn company policies and procedures on how to book corporate travel, via motion graphic and screen capture sequences available in English, Spanish and Portuguese.

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Client

  • Multinational Sales Enablement Firm
  • 1,000+ employees
media-ecology logo
ROLE
  • Instructional Design
  • Scenario-Based Learning
  • Scriptwriting
  • Video & Motion Graphics Production
  • Systems Training
  • Mobile App Tutorials
  • Multi-language translation and voiceover
TOOLS
  • Adobe Premiere, After Effects
  • Adobe Photoshop, Illustrator
  • Screen Capture Tools
  • Time & Expense Reporting Software
  • ShareKnowledge LMS
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